Health Club Marketing Mistake #1: Hiring A “Questionable” Marketing Company To Generate New EFTs For Your Club
You’ve seen these companies advertising their services all over the Internet. Promising up to $250,000 in new revenue by using their services.
The big question is:
How do they generate these new revenues?
Are they using swarmy high-pressure sales tactics?
Tactics that could quickly send your health club into the business ICU never to return.
Before risking your entire business, make sure you’ve done due diligence on the company you are considering. Talk to other health club owners who have used their services in the past.
SCAM ALERT: A lot of these businesses change names and pop up again (under a new name) to fleece another health club…after each and every scam.
Buyer beware!
Health Club Marketing Mistake #2: Trying To Severely Discount Your Membership Prices
A lot of health club owners actually consider this a marketing strategy.
They mistakenly believe the consumer is strictly price driven…when it comes to picking out a health club.
Now, there is nothing wrong with offering a discount to get people to take action…but not at the expense of your overhead.
There is a membership formula (to measure your club’s profitability) you can NEVER violate if you want to stay in business. (I’ll reveal how you can get this formula later on in the letter).
Communicating value in your marketplace will separate you from the rest of the herd.
But there is a right way and a wrong way to communicate value. Educate yourself so you know the difference…
Health Club Marketing Mistake #3: Believing a One-Shot Promotion Will Be The “Magic Bullet” That Saves Your Health Club
Sending out a postcard is not going to be the savior of your health club.
No one-shot promotion will.
We live in an over communicated society and you need to cut though this clutter.
You need an orchestrated event type of promotion so you get maximum exposure and “top of the mind awareness” for your health club.
Imagine being the ONLY health club in your market people think of when they consider joining one.
Becoming the go-to health club is one of the keys to long term success. I’ll show you how later on in this letter…
Health Club Marketing Mistake #4: Not Marketing Extra Services To Your Current Members
If you’re not marketing additional services to your members then you’re leaving money on the table.
This is a big mistake in business.
The biggest asset of any business is its customer list.
So the question is: Are you maximizing the cash flow from your list?
The answer: Become a trusted advisor in the eyes of your members.
Remember, your member base has a life outside your club and uses tons of services and products on a daily basis.
So in addition to selling the “obvious”:
Personal Training
Nutrition Programs
Supplements
Training gear
You could also sell them things like:
Tax prep services
Physical Therapy Services
Lawn Care services
And much more…
You just have to approach them in the right way…and the best part is they’ll tell you how in my system…
Health Club Marketing Mistake #5: You Don’t Have A Proven Sales System In Place To Sell Them When They Walk In The Door
I can show you how to create a stampede of prospects into your health club…shattering your building’s fire code.
But it won’t put a dime in your pocket if you can’t sell them once they walk in your door.
That’s why you need a PROVEN sales system to convert them into members in just minutes after walking in.
From the greeting to the closing, I’ve got a step-by-step system that will turn prospects into members…without using high pressure sales tactics.
A marketing and sales system which will help you compete with the larger chains and literally force them out of your market.
Here’s what makes my system unique:
No one shot do or die promotions
No shady discount your memberships consultant companies
No more drowning in a sea of bills
No more becoming a victim of every new club that opens in your are
Works in unique and unusual markets
I’ve put together my unique style of promoting any kind of fitness business. It’s not like anything you’ve seen before...READ MORE....
